Privacy Notice
Last Updated: 04-18-24
Your privacy is important to us. To better protect your privacy we (“we”, “our”, “us,” or “FISCOWL”) provide this privacy notice (“Privacy Notice”). To make this notice easy to find, we make it available on our homepage. This Privacy Notice applies to all users of our website (“Site”) and any user’s access to our online services, email, and software, including our Self-Serve Platform (collectively, “Services”) and to the data we collect via the Sites and Services, including your Personal Information, or personal information that you may provide to us when you interact with our Sites. Our processing of your personal information is subject to this Privacy Notice and any subsequent updates.
This Privacy Notice describes the type of information we may collect from you and or that you may provide us when you interact with our Sites, our Services. “You/your/user(s)” means you as a user of our Services and should be interpreted in the context in which the information is processed. We offer the Services, including all information, tools and features available from the Services, to you conditioned upon your acceptance of all the terms, conditions, policies and notices stated in this Privacy Notice and in our Terms of Service, found here: https://analyticowl.com/terms-and-conditions, which you accept by continuing to utilize the Services.
IF YOU DO NOT AGREE TO THIS PRIVACY POLICY, PLEASE DO NOT USE THE SERVICES PROVIDED.
GENERAL
When you provide personal information about yourself through the Sites, We only process your personal information when We have a lawful basis to do so. We collect certain information that identifies, relates to, describes, is reasonably capable of being associated with, or could reasonably be linked, directly or indirectly, with a consumer or household (“Personal Information”). Personal Information does not include de-identified or aggregated consumer information. We collect Personal Information from individuals visiting our Site, including as you browse our Site.
By accessing the Site, you acknowledge this Privacy Notice and agree to be bound by the terms hereof.
Our legal bases for processing your Personal Information include: (1) your consent; (2) fulfilment of a contractual obligation; and (3) where We have a legitimate interest to process your Personal Information consistent with applicable law. Our legitimate interests include:
Investigating, preventing, and protecting against fraud, security risks, threats to you and others, and violations of this Privacy Notice;
Protecting and defending our rights and properties, including intellectual property;
Complying with laws and regulations that apply to Us, as well as responding to requests from law enforcement or government authorities or as otherwise required by law;
Improving your experiences with our Site;
Understanding and improving our Site, user experience, and customer relationships; and
Enabling our business operations.
Where We rely on your consent to process your Personal Information, you have the right to change, withdraw or withhold your consent. Notwithstanding the forgoing, the processing of IP addresses is a necessary part of providing access to the Sites, so We cannot provide access to the Site without this information.
INFORMATION WE COLLECT
We collect Personal Information that you choose to share with Us as well as information provided directly by your browser or device when you visit our Site.
Information We Collect From You
Contact Us.
When you contact us via the Site, we ask for your name, email address and the content that you choose to share in your message.
We collect this information when you initial contact with us for the purpose of responding to your communication.
When you Sign Up for an Account.
When you create an account with us via the Site, we collect your first and last name, email address and phone number.
We collect this information for the purpose of establishing your account and enabling your purchases.
Interact With Our Services.
If you have created an account, we also collect information about your purchases, account funding, customer service inquiries and product reviews.
We collect this information for the purpose of administering your account, recommending products and improving your user experience.
Applying for a Job.
When you submit a job application via our Site, we collect your first and last name, phone number, e-mail address and the information you choose to include in your message to us.
Other Information. We also collect Non-Personal information, which alone cannot be used to identify or contact you.
Personal Information Collected Via Web-Based Technologies
Browser or Device Information.
When you use our Services, or access our Site we may collect data automatically for the purposes of improving the Services, troubleshooting, solving bugs, managing services, tracking usage or tracking traffic sources, analyzing Site trends and aggregate usage. This information may include IP address, profile information, aggregate user data, preferences, browser type, technical session data and timing, information about your hardware, software or mobile device including device indicators, demographic information and navigational information about log files, server streams, clickstream data or language. User IP addresses are only collected for security and monitoring. If you used another website to reach our website we may collect anonymous information about your visit and referrer.
Cookies and Web Beacons.
We may set persistent and session cookies on your computer or device to customize the user experience. “Cookies” are small files placed on your computer or device by your browser and are often used to make websites work, as well as provide information to the website operator.
We collect this information for the purpose of securing the Site, conducting analyses on our web traffic and improving a user’s experience while visiting our Site. When you first visit our Site, you will be asked to consent to our use of cookies, and you can withhold, withdraw, or change your consent at any time. You also have the ability to decline cookies by modifying the settings in your browser. If you decline or disable cookies, please note that certain functionalities of our Site may no longer work.
We place two types of cookies on our Sites:
Session Cookies: Session cookies typically only last for as long as your session, which is usually the duration of your current visit to our Sites or for as long as you keep the browser open that was used to visit our Site. We use our session cookies to store information about your visit (referring website, landing page, etc.). We also use session cookies to track and record the number of visits to our Site.
Persistent Cookies: Persistent cookies are cookies that remain on your browser and are read when you return to our Sites. We may use persistent cookies to remember your preferences, personalize your experience, and help secure your visit to our Sites. We use persistent cookies to remember the contents of your shopping cart (which is stored for two weeks), and, if applicable, determine if you have access credentials to the Site.
Third Party Cookies and Analytics.
Some content or applications on our Site are served by third parties, including service providers. These third parties may use cookies alone or in conjunction with web beacons or other tracking technologies already in your browser to collect information about you when you visit our Site. The information they collect may be associated with your Personal Information or they may collect information, including Personal Information, about your online activities over time and across different websites and other services.
Among the third party cookies used for purposes of optimizing the Site is Google Analytics, a web analytics service provided by Google, Inc. Google Analytics uses cookies or other tracking technologies to help Us analyze how users interact with and use the Site, compile reports on the Sites’ activity, and provide other services related to our Sites’ activity and usage. The technologies used by Google may collect information such as your IP address, time of visit, whether you are a return visitor, and any referring website. The Site does not use Google Analytics to gather information that personally identifies you. The information generated by Google Analytics will be transmitted to and stored by Google and will be subject to Google’s privacy policies. To learn more about Google’s partner services and to learn how to opt out of tracking of analytics by Google, click here.
Most web browsers let you choose whether to accept cookies. Most also let you delete cookies already set. The choices available, and the mechanism used, will vary from browser to browser. Such browser settings are typically found in the “options”, “tools” or “preferences” menu. You may also consult the browser’s “help” menu. There are online tools available for clearing all cookies left behind by the websites you have visited, such as www.allaboutcookies.org. Usually, deletion of cookies will anonymize the information associated with the pixel and a website will not receive any further associated information. Please note at this time, we do not recognize automated browser signals regarding tracking mechanisms, which may include “do not track” instructions.
Payment Processor and Third Party Vendors.
The Site may contain links to other websites, applications or platforms. Please read the privacy policies of these third-party websites, applications or platforms that collect personally identifiable information in order to understand their privacy policies and data collection practices. This Privacy Notice applies solely to Information collected and processed by us or on our behalf.
We engage third party vendors to help provide the Services and Site to you, including Our third party payment processor, Stripe. Stripe processes Your actual payments, and the cardholder information you submit is neither stored nor handled by our technology platform. Stripe maintains that it is PCI compliant. Stripe uses Personal Information You provide including credit card information. Please visit Stripe’s privacy policy for information regarding Stripe’s collection, use, and transfer of Personal Information, currently available at stripe.com/us/privacy.
PERSONAL INFORMATION USE
How we use your Personal Information will depend on how you interact with our Sites and the Personal Information that you have shared with us.
We only use your Personal Information in accordance with this Privacy Notice and as permitted by law and/or our agreements with you. We may use your Personal Information to:
Fulfill or meet the reason for which the information is provided, for example, to provide the information and services you request;
Keep a record of your contact information and correspondence;
Contact you with newsletters, marketing or promotional materials and other information that may be of interest to you.
Personalize our communications with you;
Improve our marketing efforts;
Administer the Site;
Analyze Site usage to improve the design, functionality, and content of the Site;
Comply with applicable law or legal or government request; and
Maintain security, protect our rights or property or the rights and property of others, and prevent fraud.
PERSONAL INFORMATION SHARING AND DISCLOSURE
We share your Personal Information when we have a legal basis to do so, or as otherwise described below. Our legal basis are described under the “General” section of this Privacy Notice above.
Support Vendors and Website Analytic Companies
We may share the information collected via our Services with third parties who work on our behalf to help us further the purposes described above, including our payment processor, Stripe, Google Analytics, and our third party data partner, Place IQ. We may provide additional information that we have collected about you both directly and automatically to these third parties.
We may aggregate your information into a form where individuals can no longer be identified. Given the aggregated, de-identified information, there are no restrictions under this Privacy Notice on how we may use or disclose such information. For example, we may freely share such information with third parties who may use such data for their own marketing, advertising, research, or other business purposes.
Legal Requirements
We may disclose information about you if required to do so by law or on the good-faith believe that such sharing is necessary to (a) conform to applicable law or comply with legal process served on us or our Services; (b) protect and defend our rights or property, the Services, or our users; or (c) act to protect the personal safety of our employees and agents, other users of the Services, or members of the public.
Sale Of Business
If we go through a business transition, such as a merger, acquisition by another company or a financing, investment, support or funding, sharing or sale of all or a portion of our assets, your information may be among the assets shared or transferred.
YOUR CHOICES AND RIGHTS
General
You may update or delete information from your profile at any time, or request that We do so; however, because we archive past transactions, You cannot delete this information. You may also request that we delete Your account entirely by contacting us. If you wish to cancel Your account on the Services or delete Your information previously provided to Us, You may send Your request here: info@analyticowl.com.
To protect your privacy and security, we will also take reasonable steps to verify your identity before granting access or making corrections. For White Label versions of the FISCOWL, LLC technology services provided to a White Label client, for example a media company that is using the services, requests should be made directly to the White Label company that has the ability and authority to access, update, edit or delete your personal information, or your business information. If you do not receive a response from us to any emails you send to us within ten (10) business days, please send us another email, as your original email may not have been received.
Email Communications
You may choose not to subscribe to email communications other than service-related communications such as payment confirmation. If you do choose to receive email communications such as email newsletters and promotional emails, you may later opt out by following the instructions provided at the bottom of each email, clicking the “unsubscribe” button at the bottom of emails we sent you, or by managing your preferences here. Please allow up to ten (10) business days for changes to your email preferences to take effect.
International Users
For international users, please note that it may be necessary to transfer your information internationally and, in particular, your information may be transferred to and processed in the United States. We process data both inside and outside the United States, either directly or through our third-party service providers. It is important to know that data protection laws in some jurisdictions may not be as strong as those in your country. If applicable, you may have a right to claim compensation for damages caused by a breach of relevant data protection laws. By using the Services, you agree to have your information used and transferred to the United States as set forth in this Privacy Notice. To ensure the continued protection of your Personal Information while in our care, we take appropriate organizational and technical measures.
EU Data Subject Rights
If you are an EU data subject, we provide you with choices about the collection, use and disclosure of your personal data. You may exercise these rights by contacting us in writing by electronic mail, postal mail, or commercial courier at the address or email address provided at the end of this Privacy Notice under the heading “Contact Information.” Unless explicitly stated otherwise, we will respond to your request as soon as possible, but at the latest within one month.
Your rights include:
Accessing your personal data to know what information we have collected about you and how it has been shared;
Requesting the deletion of all or some of your personal data;
Changing or correcting inaccurate or outdated information;
Objecting to, limiting or restricting use of all or some of your personal data; and
Requesting a copy of your personal data, including in a portable format.
You also have the right to lodge a complaint with your supervisory authority if you believe we have violated your privacy rights or applicable laws and regulations.
Privacy Statement for California Users
Information We Collect.
This Privacy Statement for California users supplements the information contained in our Privacy Notice above and applies solely to all visitors, users, and others who reside in the State of California (”consumers” or “you”). We adopt this notice to comply with the California Consumer Privacy Act of 2018 (CCPA) and other California privacy laws. Any terms defined in the CCPA have the same meaning when used in this notice. In the preceding 12 months we have: (1) collected the categories of Personal Information from the sources listed in the below table; and (2) disclosed such Personal Information to the below listed third parties as follows:
Categories | Sources | Third Parties |
Identifiers, such as your name, postal address, unique personal identifier, internet protocol address, email address, telephone number, signature, account name, or other similar identifiers. | Consumers provide this information directly to Us or automatically through their interaction with our Site. | Affiliates, subsidiaries affiliated brands, and service providers |
Internet or other electronic network activity information, including, browsing history, search history, and information regarding a consumer's interaction with an internet website or application. | Consumers provide this information directly to Us or automatically through their interaction with our Site. | Affiliates, subsidiaries, affiliated brands and service providers |
Sharing of Personal Information.
In the preceding (12) months, we have not sold any Personal Information for a third party’s commercial purpose or for monetary value however we do disclose Personal Information for internal business purposes, including to Google Analytics, Stripe, and Place IQ, as noted above. Such internal business purposes are described above.
Use of Personal Information.
We use or disclose Personal Information for the following business purposes:
To fulfill or meet the reason for which the information is provided.
To provide you with information, products or services that you request from Us.
To provide you with email alerts, event registrations and other notices concerning Our products or services, or events or news, that may be of interest to you.
To provide you with support and to respond to your inquiries, including to investigate and address your concerns and monitor and improve Our responses.
To provide you with information, products or services that you request from us.
To carry out our obligations and enforce our rights arising from any contracts entered into between you and us, as applicable.
To improve our Site and present its contents to you.
As necessary or appropriate to protect the rights, property or safety of us, our customers, consumers or others.
To respond to law enforcement requests and as required by applicable law, court order, or governmental regulations.
As described to you when collecting your Personal Information or as otherwise set forth in the CCPA.
To evaluate or conduct a merger, divestiture, restructuring, reorganization, dissolution, or other sale or transfer of some or all of our assets, whether as a going concern or as part of bankruptcy, liquidation, or similar proceeding, in which Personal Information held by us is among the assets transferred.
Your Rights.
Right To Know About Personal Information Collected, Used, Or Disclosed
You have the right to request that we disclose certain information to you about our collection, use and disclosure of your Personal Information over the past 12 months. Once we receive your request and verify your identity, we will disclose to you: (1) the categories of information we collected about you; (2) the categories of sources for the information; (3) our business or commercial purpose for collecting or disclosing that information; (4) the categories of third parties with whom we shared that information; and (5) the categories of information we collected about you in the preceding 12 months.
Right to Delete Personal Information Collected or Maintained
You have the right to request that we delete any of your information that we collected from you and retained, subject to certain exceptions. Once we receive and confirm your request and verify your identity, we will permanently delete (and direct our service providers to delete) your information from our records, unless a legal exception to deletion applies. In our response to your request to delete, we will specify the manner in which we have deleted your information or, if we must deny your deletion request, the basis for this refusal.
Right To Non-Discrimination For Exercise Of Privacy Rights
We will not discriminate against you for exercising any of your rights by: (1) denying you goods or services (except with respect to IP addresses, since we cannot provide our Site to you without collecting the IP address from which you access the Site); (2) charging you different prices or rates for goods or services, including through granting discounts or other benefits, or imposing penalties; (3) providing you a different level or quality of goods or services; or (4) suggest that you may receive a different price or rate for goods or services or a different level or quality of goods or services.
Exercising Your Rights
To exercise the rights described above, please submit a verifiable consumer request to us by either:
Authorizing An Agent
You may designate an authorized agent to submit your consumer request on your behalf, so long the authorized agent has your written permission to do so and you have taken steps to verify your identity directly with us.
Verifying Your Request
We cannot respond to your request or provide you with information if we cannot verify your identity or authority to make the request and confirm the information relates to you. Making a verifiable consumer request does not require you to create an account with us. We will only use information provided in a verifiable consumer request to verify your identity or authority to make the request. You may only make a verifiable consumer request for access or data portability twice within a 12-month period.
To verify your identity, we ask that you provide us with the following information when you submit your request: (1) first name, (2) last name, and (3) phone number or email. We will use the above information to verify your identity. Depending on your type of request or the information requested by you, we may require additional information to verify your identity and fulfill your request.
You may make such a request by contacting us in writing by electronic mail, postal mail, or commercial courier at the address or email address provided at the end of this Privacy Notice under the heading “Contact Information” with a preference on how our response to your request should be sent.
Do-Not-Track Requests.
California law also requires that we disclose how we respond to “do-not-track requests” from our users. At this time, we do not currently respond to “do-not-track” requests from our users’ browsers.
Shine the Light Law.
California law permits customers in California to request certain details about how their personal information is shared with third parties and, in some cases, affiliates, if the personal information is shared for those third parties’ and affiliates’ own direct marketing purposes. We do not share personal information with third parties or affiliates for those third parties’ or affiliates’ own direct marketing purposes. Californians may request and obtain from us once a year, free of charge, information about the personal information (if any) that We disclosed to third parties for direct marketing purposes in the preceding calendar year.
To make a request, please provide sufficient information for us to determine if this applies to You, attest to the fact that You are a California resident, and provide your current California address to which We will send our response. Your inquiry must specify “California Shine the Light Privacy Rights Request” in the subject line of the email or the first line of the letter, and include Your name, street address, city, state, and ZIP code. Please note that We are only required to respond to one request per customer each year.
OTHER IMPORTANT INFORMATION
Privacy Notice Changes
We reserve the right to change or update this Privacy Notice by posting such changes or updates to the Services. Amendments to this Privacy Notice will be posted at this URL and will be effective when posted. You can tell if the Notice has changed by checking the last modified date that appears at the end of this Privacy Notice. Your continued use of the Services following the posting of any amendment, modification or change shall constitute your acceptance thereof.
Cross Border Data Transfers
We process data both inside and outside the United States, either directly or throughout third-party service providers. It is important to know that data protection laws in some jurisdictions may not be as strong as those in your country. Where we transfer your personal data from the European Economic Area (the UK or Switzerland) (“EEA”) to a location outside the EEA, we will only transfer your data if an appropriate level of protection for your personal data is guaranteed, such as where we have contractual obligations to protect or transfer data with certain safeguards in place. To ensure the continued protection of your personal data while in our care, we take appropriate organizational and technical measures. In addition, we may transfer your personal data if one of the legal exceptions for such transfer can be invoked, such as with your consent or in execution of an agreement you have with us.
Commitment To Data Security
We have implemented organizational and technical safeguards for protecting the Personal Information you share with us. Notwithstanding the forgoing, no website is one-hundred percent (100%) secure and transmitting information over the internet inherently possess risk therefore we cannot guarantee absolute security.
Please note that e-mail is not encrypted and is not considered to be a secure means of transmitting credit card information, so please do not send us your credit card number by email. Any payment transactions will be encrypted.
Data Retention
We will retain your Personal Information for as long as we have a legitimate legal, business, or regulatory need.
If you choose a direct payment gateway to complete your purchase, then one of our payment processors stores your credit card data as set forth in the “Payment Processor” section above. We store your purchase transaction data only as long as necessary to complete your purchase transaction. After that is complete, we delete your purchase transaction data.
Third Party Websites
This Privacy Notice applies to our Services as described above as well as the information we collect when you interact with us through social media or other websites and online services. Our Sites may contain links to websites owned or operated by third parties. This Privacy Notice applies only to our Sites and not to any third-party websites.
Commitment To Children's Privacy
Protecting the privacy of the very young is especially important. For that reason, we never collect or maintain information at our website from those we actually know are under 13, and no part of our website is structured to attract anyone under 13. By using the Services of our website you are acknowledging you are at least 18 years old.
How To Contact Us
Should you have other questions or concerns about these privacy policies, please send us an email at info@analyticowl.com
PlaceIQ Privacy Policy - https://www.placeiq.com/privacy/
